WADAIKO is a taiko drumming club at the Rochester Institute of Technology that was established in 2016. In 2023, I was elected to be the PR Chair of the club and during the summer, me and my assistant developed a branding system for WADAIKO while keeping the current logo. Before this project, the only branding the club had was only a logo.
Branding Guide
Sample pages from a branding guide I created to help ensure a strong, consistent style that will also work for years to come. Some examples of this new branding can be seen below:
Flyers
Front design by Olivia Wong
Social Media Posts
Mockup designed by s.salvador / Freepik, modifications done by Thomas Griebel.
YouTube Videos
These performance videos were edited by me, including the addition of closed captioning.